Customer-Centric Small Business B2B Marketing...Does It Work?

Creative Marketing Associates, Inc of Deerfield Beach, FL is the right fit for just about any type of client in need of innovative solutions for their permanent or temporary point-of purchase merchandising needs. The firm specializes in solving particularly difficult marketing problems on the retail floor.

CMA however was having problems of its own. Specifically, marketing problems related to having a consistent flow of new qualified sales prospects to meet with to sell their creative expertise. They wanted more ways to market their sevices than just through referral which had served them well up to now. The goals they established for evaluating new marketing methods for small business sales prospecting were:

• focus on developing quality sales leads,not quantity



• develop an affordable sales lead generation solution, not a one shot deal, that could be working everyday without breaking the bank



• develop a unique selling propositioncreate to create differentiation between themselves and their competitors



• an easy to implement marketing program



• eliminate "Just Send Literature" & NO Calls Please!" responses

To accomplish their objectives CMA enlisted the help of a small business marketing firm, that utllizes a unique customer-centric marketing approach to generate face-face sales meetings. The results a consistent flow of quality sales prospects that actually called CMA to set up sales meetings.